Videos connect to people on a deeper sense since it covers and reaches out to different types of learning styles: the visual wherein individuals learn by seeing demonstrations of a product or service and the auditory where people understand through audio.
But how can this help you? Easy. Use web videos to your advantage by utilizing this process as a marketing tool for your own business.
However, Web Video Marketing is no simple process. You can't just tape a video of yourself advertising a product and expect to sell any. It involves rigorous research, skills, money and more often than not; high end equipment. Sometimes, a video production company may even be necessary.
Here's a simple guide you can utilize if you plan to do things on your own:
Step 1: Research
Research the type of things that your target market would like to see. Are they the soccer mom types? Conservatives? Or teens? A video's success does not depend on how much you've spent on it. You just have to ensure it appeals to your audience.
Step 2: Planning
Second, plan the execution and identify all the elements needed for your video. This is very important. Remember, every great thing started with an even greater plan.
Check out checklist below for examples:
- Funding
- Script
- Story Board
- Sets and Locations (Green Screen Studio, Live Streaming Studio, etc.)
- Cast Members
- Equipment and Props
- Production Crew (camera operators, sound recorders, make-up artists etc)
Step 3: Production
The production stage means the actual shooting and acquisition of all video footage. Now this is where your "skills" come in. You'll need to be more creative. Every single video you provide must include something of value for the viewer, whether it is a tip, a resource or just a laugh for the day.
Step 4: Editing
Of course, you're no professional. But do what you can to make the video more attractive to the audience, make use of animation, splash intro videos, color corrections, subtitles, credit rolls etc.
It won't cost you that much since the like any other technology, the rates involved on video editing has declined by a magnitude.
Besides from Apple's iMovie and Microsoft's Windows Movie Maker there are several free open source video-editing software available, the examples are right below:
- Avidemux
- VirtualDub
- Kdenlive
- PiTiVi
- Kino
One more thing, a properly edited video flows, it doesn't waste time panning from shot to shot because it moves through the scenes seamlessly.
Step 5: Releasing
It's time to release the video to the public via the World Wide Web.
So that's it, just a short outline on how to use videos for web marketing. I do hope you found it helpful.
Andrew James is a production Manager at Salt Lake City Studio; the #1 most versatile TV, WebTV, and Video production in Salt Lake City, Utah. Visit Salt Lake City Studio now!
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